Unforgettable Experiences
ADV creates world class padel experiences that bring together global brands, athletes and communities through the power of sport. We provide the sporting expertise, operational excellence and premium execution that transform ideas into unforgettable moments.
Bero Padel Classic 2025
The Padel Social Club marked the beginning of ADV’s partnership with Bero, bringing together the London padel community for an exclusive day of sport, culture and connection. Hosted by Tom Holland’s non alcoholic beer brand Bero, the event welcomed guests including Tom Holland, Jay Shetty, Stormzy and many more, creating an atmosphere that reflected the growing cultural influence of padel.
ADV led the sporting vision and execution of the event, curating the on court experience, tournament operations and overall competition format. By combining elite sporting standards with premium hospitality and community driven programming, the event demonstrated how brands can authentically engage audiences through the power of sport.
Bero Padel Classic 2026
Building on the success of the London event, ADV partnered with Bero and WME Sports to bring the concept to Los Angeles, expanding the experience to one of the world’s most influential entertainment markets. Presented by Sapphire Reserve for Business, the Bero Padel Classic welcomed an exceptional guest list including Tom Holland, Steve Aoki, Simu Liu and many more.
Once again, ADV was responsible for the sporting delivery of the event, designing and operating the tournament while ensuring every aspect on court reflected the highest standards of the sport. The event showcased how premium brands can connect with communities through authentic sporting experiences, seamlessly blending competition, culture and hospitality into an unforgettable day.
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