ADV Cup London
The ADV Cup is the flagship event of ADV, created to showcase the intersection of elite sport, culture and lifestyle. Bringing together the world’s best padel players, celebrated athletes, premium brands, creators and business leaders, it is an invitation only experience that extends far beyond the court. Designed as an annual celebration of modern sport, the ADV Cup reflects ADV’s ambition to redefine how premium sporting events are experienced by combining elite competition with meaningful connections, world class hospitality and culturally relevant storytelling.
Designed to redefine what a modern sporting event could be, the inaugural ADV Cup combined world class competition with premium hospitality, immersive brand activations and thoughtfully curated experiences that brought together sport, business and culture in an authentic way.
A defining element of the event was the Women in Padel initiative, led by ADV Franchise Player and World No. 1 Delfi Brea. Together with ADV, Delfi championed the growth of the women’s game, inspiring the next generation of female players and reinforcing the importance of greater visibility, accessibility and opportunity within the sport. The morning programme welcomed aspiring young athletes, grassroots initiatives and elite professionals, providing coaching sessions, on court experiences and conversations that highlighted ADV’s commitment to creating a lasting impact beyond competition.
The afternoon evolved into an exclusive Celebrity Pro Am, where professional players were paired with renowned athletes, entertainers and business leaders. Sir Andy Murray, co owner of ADV, joined the event on court alongside an exceptional lineup of guests, demonstrating the unique ability of the ADV Cup to unite elite sport with influential personalities in an intimate and engaging environment.
More than a tournament, the ADV Cup became the physical expression of the ADV brand. It brought together competition, culture, storytelling and commercial partnerships in a way that showcased the future of modern sport while creating lasting value for athletes, partners and guests alike.
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Get in touch for partnership and attendance enquiries for the next ADV Cup.
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